Reddit says the data related to pixel tracking is only shared internally. Reddit is specific not just about what it will track about you, but how. Reddit says it only uses a select set of cookies to track user behavior (nothing new), but it also uses pixel trackers - little images embedded in a webpage. But your subscriptions, preferred language, all languages you view content in, karma, voting data, and date of last login will all be saved. Same goes for any personally identifiable information the site collects. However, Reddit says it will delete all that information from its servers every 90 days - except the IP address you used to create your Reddit account.
Like on mobile, the site logs information about the browser you use, your operating system, and your IP address. Reddit also got a little more specific about what it does with the data it collects from desktop users. The company details how to opt out for Android and iOS users in a detailed post here. But, now Reddit gives users to option to opt out. On mobile, Reddit shares your mobile unique advertising identifier, IP address, and a list of subreddits with advertisers, so they can send out targeted advertising. We also want to make clear that our practices for those accessing reddit on the web have not changed significantly as you can see in this document highlighting the Privacy Policy changes, and this document highlighting the User Agreement changes. We have included a separate section on accessing reddit from mobile to make clear what data is collected by the devices and to show you how you can opt out of mobile advertising tracking on our official mobile apps.
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